{"product_id":"simplicity-in-coffee-roasting-book","title":"Simplicity in Coffee Roasting (Book)","description":"\u003ch1 dir=\"ltr\"\u003e\u003cspan\u003eSimplicity in coffee roasting: An essential guide to the science and art of coffee roasting (Simplicity in Coffee Roasting Series)\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSimplicity in Coffee Roasting\u003c\/span\u003e\u003cspan\u003e is a comprehensive exploration of how flavor is born — from the chemistry of green beans to the art of transforming them into perfectly roasted coffee.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWritten by \u003c\/span\u003e\u003cspan\u003eArkhom Suvannakita\u003c\/span\u003e\u003cspan\u003e, Founder and Head Roastmaster of \u003c\/span\u003e\u003cspan\u003ePreda Roasting House\u003c\/span\u003e\u003cspan\u003e, this 585-page volume brings together over two decades of roasting experience, experimentation, and scientific research. The author bridges theory and practice with a unique storytelling style that connects chemical reactions, thermal energy, and green-bean quality to the sensory outcomes in every roast.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eReaders will gain a deep understanding of how each roasting variable — heat transfer, airflow, and bean composition — interacts to shape flavor. With more than \u003c\/span\u003e\u003cspan\u003e200 illustrations\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan\u003e40 in-depth chapters\u003c\/span\u003e\u003cspan\u003e, the book transforms complex concepts into clear and practical insights, empowering both beginner and professional roasters to develop their own roasting techniques — whether for espresso or specialty coffee.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe book explores how post-harvest innovations—such as \u003c\/span\u003e\u003cspan\u003econtrolled fermentation\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eLow Temperature Low Humidity (LTLH) drying\u003c\/span\u003e\u003cspan\u003e, and moisture-stability profiling—directly influence flavor development and roasting behavior. It also sheds light on the hidden defects and inconsistencies in poorly processed beans that lead to flavor loss, roast instability, and chemical imbalance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn its final chapters, \u003c\/span\u003e\u003cspan\u003eSimplicity in Coffee Roasting\u003c\/span\u003e\u003cspan\u003e goes beyond the technical aspects to reflect on the personal growth that comes through roasting itself — guiding readers toward becoming not just skilled roasters, but \u003c\/span\u003e\u003cspan\u003etrue roastmasters\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eAbout the Book: The Science and Soul of Coffee Roasting\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDiscover the art and science behind roasting coffee with Simplicity in Coffee Roasting, a groundbreaking handbook written for both professionals and passionate home roasters. This 585-page, 40 Chapters, more than 190 pictures unravels the complex chemistry, heat transfer, and sensory development that happen inside every coffee bean—explained in a clear, story-driven way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe book bridges the gap between scientific theory and real roaster experience, helping you see, taste, and control the invisible changes that define flavor.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e--------------------------------------------------\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhy This Book Matters\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBecause great coffee doesn’t happen by luck — it’s a result of understanding.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSimplicity in Coffee Roasting gives you the foundation to think like a roastmaster, connecting physics, chemistry, and sensory art into one clear picture.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you roast for passion or profession, this is more than a manual — it’s a journey through the invisible world\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePerfect for\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCoffee roasters, café owners, baristas, and coffee educators\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eReaders seeking to connect science with craft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThose who love learning from hands-on experience and real roasting stories\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eAbout the Author: Arkhom Suvannakita – Roastmaster, Engineer, Educator\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith over two decades of roasting experience, he is known for his deep understanding of heat transfer, fermentation, and process innovation in coffee. Beyond roasting, he’s also a coffee scientist and teacher, working to bring advanced knowledge from the lab into the roastery bridging farmers, processors, and roasters through science-based practice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHis Thai-language edition of Simplicity in Coffee Roasting became one of the most respected resources among Southeast Asian roasters—and now, this English edition brings that same insight to the world.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-e9d2e453-7fff-64ff-7050-dd540ddb492f\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Beanslookercoffee","offers":[{"title":"Default Title","offer_id":48539161460991,"sku":"3","price":2500.0,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/3538\/5599\/files\/2_4267356f-5c4d-4528-9c99-e6690cb00556.jpg?v=1779094296","url":"https:\/\/beanslookercoffee.com\/products\/simplicity-in-coffee-roasting-book","provider":"Beanslookercoffee","version":"1.0","type":"link"}